By Jan Hauser
Weight Loss Coach, Personal Trainer Food
We ship over 20,000 pounds of frozen food nationwide each day, so of course the difference between fresh and frozen foods is important to us…
Fact #1: The “fresh” apple you are eating might be over a year old.
We all think that the food we pick out of the produce department is fresh and healthy; but, unless you are buying from the farm, chances are you are buying old food. Apples, available year-round, are ripe in the fall and can be up to 14 months old by the time you buy them from your store. Other produce like lettuce, tomatoes, and spinach might be a few weeks old by the time they hit the shelves.
The moment those vegetables (even organic vegetables) are harvested, they start to diminish in quality. Even with modern cold-storage and transportation, the food continues to deteriorate in the time it is shipped around the country to your local grocery store.
In contrast, frozen vegetables go from harvest to freezer within 4 short hours. The process of flash-freezing our vegetables preserves the field-fresh taste and quality right up until the point you eat them.
Fact #2: Fresh foods might not be as healthy as you think.
Fresh vegetables can lose up to 10-75% of their vitamin C after being in storage for just a week! Imagine the ongoing losses in nutrients as the food goes from storage to your grocer and then spends a week in your crisper. Frozen foods will retain their nutrients much longer than fresh or even canned vegetables.
Attention to detail is what makes our vegetables the nutritional stars of your Personal Trainer Food meals. “We work with the most exceptional company in the country to source our vegetables,” says Lee Ann Miller, Purchasing Co-Director for Personal Trainer Food. “Once harvested, the vegetables are blanched to perfection and flash frozen– everything is focused on keeping as much as possible of the vegetable’s nutrition preserved.”
Fact #3: Your fridge is costing you big bucks.
Americans throw out more than 25% of the foods they prepare at home.
You know that slimy bunch of broccoli and the meat growing green spots in your fridge? (Yes, the ones you have been ignoring because you know you have the nasty chore of cleaning out all the unidentifiable foods and sanitizing your fridge?) Have you ever thought about how much you paid for each rotten bag of food you tossed in the garbage? It adds up fast!
Frozen foods have an overall lower cost than fresh foods because they have a longer shelf life than refrigerated foods. Since Personal Trainer Food is pre-packaged in convenient servings, there is nothing left to waste. And, because our food is delivered right to your doorstep, you are not spending time, gas and extra money on impulse buys at the grocery store.
Fact #4: That USDA Prime steak you froze last month is slowly rotting.
Freezing foods you buy fresh from the grocer can be a great way store excess quantities for a later time.
Fresh meats that you buy at the store are already degenerating in quality as they sit on the shelf. Your freezer freezes foods at a much slower rate than flash-freezing. This creates large ice crystals that don’t do as good a job at preserving the food’s quality and flavor over the time as it is stored in your freezer.
Flash frozen cooked meats and vegetables have no time to degenerate. As mentioned above, they are flash-frozen almost immediately after they are harvested to lock in their freshness, nutrients and taste. Flash-freezing is much better at preserving the quality of your food. The rapid freezing process creates smaller ice crystals in the foods, which preserves nutrients, freshness and the quality of the food much better.
And– unlike that steak that has to spend time defrosting (and continuing to decline in quality) before you can cook it, your Personal Trainer Food goes directly from frozen to cooked and onto your plate in minutes.
Not only does Personal Trainer Food help your waistline, it also helps gives you well-balanced, highly nutritious and cost-effective meals!
About the Writer
Jan is a 13-year veteran in the fitness industry and has personally coached and trained thousands of people to live fit and healthy lives around the world. 100 pounds ago, she knew exactly what it is like to be obese, sick and unhappy, feeling like there was nothing that could be done about the excess fat she had gained. That is why she couldn’t be happier to be a part of the Personal Trainer Food team today. She has successfully and permanently lost the fat using the principles of this program.